July 10, 2019
by ISR

How to Use Sensory Research to Explore New Sweeteners

The future looks bright for Tate & Lyle’s low-calorie sugar, Allulose. “Ever since the FDA decided to exclude Tate & Lyle’s super low-calorie sugar, Allulose, from the total and added sugar declarations on the Nutrition Facts panel, manufacturers across categories have been clamoring to learn how the ingredient might help them meet growing consumer demand for lower-calorie and lower-sugar products.” (FoodNavigator-usa.com)

At ISR, this is a common request from our clients. There’s a need to make an ingredient change – sometimes driven from a cost perspective, other times because the ingredient offers new marketing opportunities or responds to consumer demands — in any case, our clients are concerned about altering consumer perception of their product.

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June 25, 2019
by ISR

ESOMAR Client Summit

If you’re heading to the ESOMAR Client Summit in NYC this week, we’d love to catch up with you.  We’ll have a tabletop exhibit so please pop by to say hello!  Or, reach out and we’ll arrange a time for coffee or food!

If you can’t make it, but still want to get some info from us, then we recommend that you take a look at this Capabilities Summary or our Facility Spec Sheet.

June 11, 2019
by ISR

Category Appraisal: the Basics

Need to know how your product stacks up against the competition and why one product is preferred over another? Category appraisal can answer those questions.

Category Appraisal combines consumer product testing with detailed product characteristics from our descriptive panel.

It’s useful when consumers can tell us what they like or don’t like, but cannot articulate enough detail to guide product development.

Here’s how a typical Category Appraisal works:

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May 29, 2019
by ISR

Understanding Supertasters

Here’s an interesting article about supertasters and how their preferences in other food categories could be used to help them choose wines. While it’s truly a fun marketing approach – who wouldn’t want to discuss chocolate and coffee preferences over a glass of wine 😉 – we definitely would like to further explore this idea with some sensory research.

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May 13, 2019
by ISR

Sensory 101

We sometimes hear from our clients that they know they should “do sensory research,” but they are not quite sure how it fits or what it does. So for those of you who are also wondering about it, here’s our Sensory 101.

What it does

Sensory research identifies the unique & compelling characteristics of the product. It also ensures that those attributes remain consistent and continue to deliver against consumer expectations.

How it’s used

  • Provides objective, data-driven assessment products
  • Uncovers how the product’s attributes are perceived
  • Identifies how to optimize the product for the desired usage experience
  • Ensures consistency throughout ingredient or manufacturing changes
  • Benchmarks against the competitive set

February 1, 2019
by ISR

Capabilities in Less than 100 Words!

A quick reminder about our capabilities:

  • Sensory research – flexible sensory research leveraging our own expert panels
  • Client-site sensory services – we recruit, train and manage your sensory panel
  • Exceptional facilities – 23 product testing booths, 12 sink booths, commercial test kitchens and abundant product prep space.
  • Global solutions – through our network of validated partners, we can standardize your global sensory research and provide one cohesive sensory research report.

Contact us for a competitive bid on your next project!


November 18, 2018
by ISR

Does Green Really Clean?

We recently explored how gender and color impact product perceptions for laundry detergent.

Interestingly, we discovered that the main effect was scent-related but that there was a two-way interaction between gender and color.  Although women’s attitudes were not different from men’s for the clear or blue detergent, they were more negative than those of men for the green detergent.

Click below to enlarge.


October 15, 2018
by ISR

Getting to our office from Manhattan

So many of our clients come up from Manhattan, we thought it made sense to quickly share how easy it is to get here from there!

From Grand Central Terminal in New York City: Take the New Haven Line to Mamaroneck Station.  This is about a 40-minute train ride. During peak hours, the train runs every 30 minutes.  Once at Mamaroneck Station, take a cab or Uber to our office. It is about a 6 min drive to our facility.

For detailed driving directions, visit our ISR Directions & Map page.