September 23, 2020
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Need to know which products to continue developing? We use our trained sensory panel to test the product. The panel provides detailed feedback on the differences between the various options. At the end of the project, you will know which … Continue reading
August 19, 2020
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Did you know that one key area for sensory research is around claims? Often, our clients utilize our research findings to be confident that they can make a particular claim in their marketing and packaging materials. This was the thinking … Continue reading
July 22, 2020
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One area that sensory research can help with is in understanding and quantifying product enhancements. In this case study, our client, a consumer healthcare manufacturer, wanted to improve the swallow-ability of one of its pills. Background Our client wanted to … Continue reading
June 24, 2020
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We’ve been successfully conducting virtual sensory research for several months now, and many clients are asking what’s our secret sauce? And, can we make it work for them? An individual consult is best for determining applicability, but here are the … Continue reading
June 2, 2020
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With the population’s increased awareness of the health and nutritional benefits of food, many of our clients are seeking to reduce sugar in their products. In this case study, we helped an ice cream manufacturer identify reduced sugar options in … Continue reading
May 1, 2020
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It’s nearly two months into social distancing, and you may be wondering if virtual sensory research can work for you. Recently, we’ve conducted virtual research in several food and personal care product categories. Our key takeaways are that virtual sensory … Continue reading
April 15, 2020
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One of the most common uses of sensory research is qualifying a new supplier. Particularly now, when your current supplier may be struggling to keep up with demand, supplier qualification leveraging sensory research may be critical. Here’s a case study … Continue reading
April 8, 2020
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Need to conduct sensory research during this extraordinary time? Let us help. Our experienced sensory panel (7 – 10 years’ experience per person!) is working remotely with live training sessions and individual check-ins happening daily. We’ll pack out and distribute … Continue reading
March 18, 2020
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Operations Update We are operating as usual, although we are postponing all in-person research for the next few weeks as we await further information. What Solutions are Available While COVID-19 is new to all of us, conducting sensory research online … Continue reading
March 3, 2020
by ISR
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We’re a full-service sensory research firm with our own discrimination and descriptive panels, so you might be surprised to learn that many of our clients actually have their own sensory panels. Client-site sensory panels are pretty common for larger manufacturers … Continue reading