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The Institute for Sensory Research

Month: February 2021

February 10, 2021
by ISR
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Using Descriptive Analysis for a Full Production Rollout

Our client is launching a new grape-flavored chew. Concept test results show this idea has superstar potential, and this product might bring in new buyers to the brand. Benchtop samples were developed and tested with consumers to identify if there … Continue reading →

Categories: Uncategorized | Tags: descriptive analysis, sensory panels | Permalink

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