October | 2019 | The Institute for Sensory Research | Sensory Market Research | Sensory Panels | Sensory Research Facilities

October 22, 2019
by ISR
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Hybrid Descriptive Analysis: the Basics

Need to know how your product is different than the competition? We use Hybrid Descriptive Analysis to answer this question. It identifies attributes and characteristics that are meaningful to the product developer for your product category. We use our trained … Continue reading →

October 2, 2019
by ISR
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Sensory Research in Action: Category Appraisal for Salsa

Our client wanted to understand product deficiencies (identified in a prior study) for their salsa product versus key competitors. Four prototypes were developed to address these deficiencies and push out the sensory space. Because the competitive set is so diverse, … Continue reading →