September | 2019 | The Institute for Sensory Research | Sensory Market Research | Sensory Panels | Sensory Research Facilities

September 18, 2019
by ISR
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Sensory Research in Action: Descriptive Analysis of Medicinal Oil

Our client wanted to determine whether any sensory differences exist between the Control and Test samples of their Medicinal oil. The test sample utilized a masker to address an off-note in the Control. What We Did We utilized Descriptive Analysis … Continue reading →

September 11, 2019
by ISR
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Flash Profiling: The Basics

Need to quickly understand the whole product set in your category? We use Flash Profiling to answer this question. Flash Profiling is a fast analysis tool for understanding the relative positioning of products and to get a perceptual map of … Continue reading →

COVID-19 Operations Update

We are operating as usual. Sensory research services, including descriptive, discrimination and semi-trained consumer panels, are all available remotely. Please contact us to discuss your specific needs.