June 11, 2019
by ISR
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Category Appraisal: the Basics

Need to know how your product stacks up against the competition and why one product is preferred over another? Category appraisal can answer those questions.

Category Appraisal combines consumer product testing with detailed product characteristics from our descriptive panel.

It’s useful when consumers can tell us what they like or don’t like, but cannot articulate enough detail to guide product development.

Here’s how a typical Category Appraisal works:

At the end of the project:

  1. the products are benchmarked
  2. attributes that drive product liking are identified
  3. the sensory space is mapped
  4. market gaps are discovered
  5. product development guidance is provided

Here’s an example of how it worked for Happy’s Blueberry Nut Cereal:

Category Appraisal can be used for ALL product categories.

May 29, 2019
by ISR
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Understanding Supertasters

Here’s an interesting article about supertasters and how their preferences in other food categories could be used to help them choose wines. While it’s truly a fun marketing approach – who wouldn’t want to discuss chocolate and coffee preferences over a glass of wine 😉 – we definitely would like to further explore this idea with some sensory research.

First up, we’d love to see further analysis on this subject matter with specific regard to demographics.  For example, we know that only about 25% of Caucasians are supertasters, and we actually do not have definitive data on other ethnicities and races in terms of supertasting abilities.

Further, we also know that about 25% of people are influenced by taste, but many more are influenced by social behavior and food trends.  That’s why scientific sensory research is so helpful with ingredient and manufacturing changes, because it isolates the taste variable and removes the impact of social behaviors.  On the other hand, understanding the many factors that go into brand selection is the purview of our sister company, Blueberry, whose focus on consumer sensory research can incorporate both the social and the physical aspects of the product selection. 

Another area of further investigation would be how the consumers’ age impacts brand selection.  Millennials, in particular, often are not loyal to brands, but rather are highly influenced by peers.

Sensory science aside, perhaps a winery tour is needed…you know, for research purposes!

Should brands be marketing to supertasters?

May 13, 2019
by ISR
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Sensory 101

We sometimes hear from our clients that they know they should “do sensory research,” but they are not quite sure how it fits or what it does. So for those of you who are also wondering about it, here’s our Sensory 101.

What it does

Sensory research identifies the unique & compelling characteristics of the product. It also ensures that those attributes remain consistent and continue to deliver against consumer expectations.

How it’s used

  • Provides objective, data-driven assessment products
  • Uncovers how the product’s attributes are perceived
  • Identifies how to optimize the product for the desired usage experience
  • Ensures consistency throughout ingredient or manufacturing changes
  • Benchmarks against the competitive set

February 1, 2019
by ISR
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Capabilities in Less than 100 Words!

A quick reminder about our capabilities:

  • Sensory research – flexible sensory research leveraging our own expert panels
  • Client-site sensory services – we recruit, train and manage your sensory panel
  • Exceptional facilities – 23 product testing booths, 12 sink booths, commercial test kitchens and abundant product prep space.
  • Global solutions – through our network of validated partners, we can standardize your global sensory research and provide one cohesive sensory research report.

Contact us for a competitive bid on your next project!

 

November 18, 2018
by ISR
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Does Green Really Clean?

We recently explored how gender and color impact product perceptions for laundry detergent.

Interestingly, we discovered that the main effect was scent-related but that there was a two-way interaction between gender and color.  Although women’s attitudes were not different from men’s for the clear or blue detergent, they were more negative than those of men for the green detergent.

Click below to enlarge.

 

October 15, 2018
by ISR
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Getting to our office from Manhattan

So many of our clients come up from Manhattan, we thought it made sense to quickly share how easy it is to get here from there!

From Grand Central Terminal in New York City: Take the New Haven Line to Mamaroneck Station.  This is about a 40-minute train ride. During peak hours, the train runs every 30 minutes.  Once at Mamaroneck Station, take a cab or Uber to our office. It is about a 6 min drive to our facility.

For detailed driving directions, visit our ISR Directions & Map page.

September 10, 2018
by ISR
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Catch up with us at SSP 2018

Please catch up with us at SSP 2018 in a few weeks.  We’ll be at booth #3, co-exhibiting with our sister company, Blueberry.  You can also view our SSP poster presentation.

Click below to enlarge.

June 3, 2018
by ISR
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Our Corporate Ownership

We’re often asked about our corporate ownership and how we relate to Reckner and Blueberry.  Here’s a quick chart to illustrate what’s available through the Reckner family of companies: