April 27, 2017
Here’s what you missed from the SSP Meeting in New York this week:
7 Takeaways on Global Sensory Research
- Global research is even more complicated than you think. Understand the culture and be aware of translation limitations (sometimes there really are no direct translations). Also, understand available facilities and their limitations.
- What about multiple global data: It is virtually impossible to conduct exact research in multiple countries. Rather, look for universal themes that can tell a story.
- Surprising but significant obstacles to anticipate: Product shipments and ballot / survey translation and understanding.
- Harmonization of research within multiple global sites: Some areas of research can be controlled but other areas cannot. Example – you can control ballot content but may not have control over testing all products or getting consumers with specific specs.
- Reality trumps Theory: Global travelling panels to provide accurate data seems like a good idea, but is not realistically achievable given the availability of panels.
- Obvious but often forgotten: Learn the culture and regulations of the country in which you will be doing research. This avoids potential problems.
- Set the right stage now…and later: Establish research expectations and communicate research limitations upfront. Know your audience and their level of understanding in sensory research and tailor presentations based on audience.
That covers the key learnings. You also missed some delish food, but this blog can’t help with that!
Don’t forget that we offer Global Sensory Solutions. Check out ISR Global Solutions data sheet for more information.
April 19, 2017
As you can see from a recent trip to New York City. Images included: Park Avenue, a lovely uptown sidewalk café and Central Park.
March 29, 2017
Sometimes it can seem like a very small world (such as when you run into a high school friend at an airport on the other side of the country!). Other times (for example, international sensory research), the world can seem overwhelming and complicated. Fortunately, international sensory research just got a little easier with our Global Sensory Solution.
The ISR Global Sensory Solution provides a single-point-of-contact for a complete sensory research solution across four continents.
Leveraging our network of ISR-certified sensory research agencies, ISR develops and manages your entire sensory research project:
- one cohesive sensory research report
- standardized panel management including lexicon creation and training
- state-of-the-art sensory research facilities
- Harrison, New York
- Shanghai, China
- Sao Palo, Brazil
- Paris, France
The world is a surprising and amazing place. Let’s take your sensory research global.
February 28, 2017
Truth be told we haven’t had many cold days up here in the Northeast where ISR is located. But, we have had enough for us to appreciate belly-warming foods on a snowy day. Below some yummy Korean chicken soup, toasty raisin bread and classic tomato soup.
February 22, 2017
The world moves fast…Yes, we realize that is an understatement. But, the reality is, as sensory researchers, we have to help our clients keep up. We know they need answers right away, and that’s why we introduced Flash Discrimination Testing.
Flash Discrimination Testing enables up to 6 products to be screened simultaneously with full results in as little as 48 hours. Project lead times are just 5 business days, and pricing starts at $3000.
How’s that for fast? 🙂
Need more info? Here’s our Flash Discrimination Testing Data Sheet or just contact us.
January 30, 2017
Tired of looking at the often drab colors of winter? Perhaps these photos our Associate Researcher, Mely Llamas, took on a recent trip to Mexico will brighten your day!
July 14, 2016
May 31, 2016
We are pleased to announce the opening of our new Sensory and Product Testing Facility in Harrison, New York. This state-of-the-art facility includes 23 food & beverage booths, 12 personal & home care booths, focus group & multi-purpose room and commercial test kitchen.
May 31, 2016
Avishan Amanat directs ISR. She has 15+ years’ experience in sensory & consumer research, specializing in descriptive and discrimination research. Prior to heading up ISR, Avishan worked in sensory sciences for an internationally-recognized consumer products company. With her extensive background in sensory science for manufacturers, Avishan brings a realistic and holistic perspective to the research process. She understands the product development cycle and applies rigorous methodology in designing and executing high-quality research. Avishan holds a B.S. in Nutritional Sciences and an M.S. in Sensory and Food Science from Rutgers, the State University of NJ. She is affiliated with Institute of Food Technologists, the Society of Sensory Professionals, and Cosmetic Executive Women.