We sometimes hear from our clients that they know they should “do sensory research,” but they are not quite sure how it fits or what it does. So for those of you who are also wondering about it, here’s our Sensory 101.
What it does
Sensory research identifies the unique & compelling characteristics of the product. It also ensures that those attributes remain consistent and continue to deliver against consumer expectations.
We recently explored how gender and color impact product perceptions for laundry detergent.
Interestingly, we discovered that the main effect was scent-related but that there was a two-way interaction between gender and color. Although women’s attitudes were not different from men’s for the clear or blue detergent, they were more negative than those of men for the green detergent.
So many of our clients come up from Manhattan, we thought it made sense to quickly share how easy it is to get here from there!
From Grand Central Terminal in New York City: Take the New Haven Line to Mamaroneck Station. This is about a 40-minute train ride. During peak hours, the train runs every 30 minutes. Once at Mamaroneck Station, take a cab or Uber to our office. It is about a 6 min drive to our facility.