March 18, 2020
by ISR
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Operations Update We are operating as usual, although we are postponing all in-person research for the next few weeks as we await further information. What Solutions are Available While COVID-19 is new to all of us, conducting sensory research online … Continue reading
March 3, 2020
by ISR
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We’re a full-service sensory research firm with our own discrimination and descriptive panels, so you might be surprised to learn that many of our clients actually have their own sensory panels. Client-site sensory panels are pretty common for larger manufacturers … Continue reading
January 16, 2020
by ISR
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We’re celebrating 20 years of sensory research and – would you believe it? – that makes us an old-timer in this industry! So, of course we have to reflect on the last two decades at ISR. What’s changed in sensory … Continue reading
November 12, 2019
by ISR
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So many of our clients have their own sensory panels or want to build their own panel, but building and managing sensory panels can be a burden on already-overworked research teams. That’s where a panel operations partner comes in, but … Continue reading
October 22, 2019
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Need to know how your product is different than the competition? We use Hybrid Descriptive Analysis to answer this question. It identifies attributes and characteristics that are meaningful to the product developer for your product category. We use our trained … Continue reading
October 2, 2019
by ISR
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Our client wanted to understand product deficiencies (identified in a prior study) for their salsa product versus key competitors. Four prototypes were developed to address these deficiencies and push out the sensory space. Because the competitive set is so diverse, … Continue reading
September 18, 2019
by ISR
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Our client wanted to determine whether any sensory differences exist between the Control and Test samples of their Medicinal oil. The test sample utilized a masker to address an off-note in the Control. What We Did We utilized Descriptive Analysis … Continue reading
September 11, 2019
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Need to quickly understand the whole product set in your category? We use Flash Profiling to answer this question. Flash Profiling is a fast analysis tool for understanding the relative positioning of products and to get a perceptual map of … Continue reading
August 26, 2019
by ISR
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How do color and fragrance attributes influence the perception of an efficacious laundry detergent? We recently explored this by combining consumer qualitative and quantitative research methodologies with flash profiling conducted by a trained descriptive panel. The results are illustrated in … Continue reading
August 21, 2019
by ISR
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In this case study, our client needed to qualify additional manufacturing lines in order to increase capacity on the production of chewable vitamins. Providing additional capacity was essential to delivering on order commitments. Most importantly, given the volumes of the … Continue reading