November 18, 2018
by ISR
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Does Green Really Clean?

We recently explored how gender and color impact product perceptions for laundry detergent. Interestingly, we discovered that the main effect was scent-related but that there was a two-way interaction between gender and color.  Although women’s attitudes were not different from … Continue reading

September 10, 2018
by ISR
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Catch up with us at SSP 2018

Please catch up with us at SSP 2018 in a few weeks.  We’ll be at booth #3, co-exhibiting with our sister company, Blueberry.  You can also view our SSP poster presentation. Click below to enlarge.

June 3, 2018
by ISR
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Our Corporate Ownership

We’re often asked about our corporate ownership and how we relate to Reckner and Blueberry.  Here’s a quick chart to illustrate what’s available through the Reckner family of companies: