Category Archives: Uncategorized

If you’re heading to Quirks Chicago next week, please stop by and visit with us. We’ll be at Booth #802, co-exhibiting with our sister brand, Blueberry.

Please stop by our booth #105 at Quirks Brooklyn next week. We’ll have fun giveaways, a raffle and some awesome teammates to greet you!

A quick reminder about our capabilities: Sensory research – flexible sensory research leveraging our own expert panels Client-site sensory services – we recruit, train and manage your sensory panel Exceptional facilities – 23 product testing booths, 12 sink booths, commercial … Continue reading →

We recently explored how gender and color impact product perceptions for laundry detergent. Interestingly, we discovered that the main effect was scent-related but that there was a two-way interaction between gender and color.  Although women’s attitudes were not different from … Continue reading →

So many of our clients come up from Manhattan, we thought it made sense to quickly share how easy it is to get here from there! From Grand Central Terminal in New York City: Take the New Haven Line to … Continue reading →

Please catch up with us at SSP 2018 in a few weeks.  We’ll be at booth #3, co-exhibiting with our sister company, Blueberry.  You can also view our SSP poster presentation. Click below to enlarge.

We’re often asked about our corporate ownership and how we relate to Reckner and Blueberry.  Here’s a quick chart to illustrate what’s available through the Reckner family of companies:  

Pressed for time? Here’s an infographic summarizing the sensory & consumer insights services that we offer in partnership with Institute for with our sister company Blueberry:

What kind of sensory scientists don’t appreciate a variety of flavors and textures?! And, what kind of researchers would we be if we didn’t appreciate a Sake Sensory Space Map?!  Took this photo in a ramen shop! Had the Kirin … Continue reading →

I was recently asked this question at Pangborn. Several times!  Sensory research, it seems, is beginning to take hold in the apparel industry. Sensory research, however, is not new to apparel.  Several large athletic wear companies had have their own … Continue reading →