September 11, 2019
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Need to quickly understand the whole product set in your category? We use Flash Profiling to answer this question. Flash Profiling is a fast analysis tool for understanding the relative positioning of products and to get a perceptual map of … Continue reading
August 26, 2019
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How do color and fragrance attributes influence the perception of an efficacious laundry detergent? We recently explored this by combining consumer qualitative and quantitative research methodologies with flash profiling conducted by a trained descriptive panel. The results are illustrated in … Continue reading
August 21, 2019
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In this case study, our client needed to qualify additional manufacturing lines in order to increase capacity on the production of chewable vitamins. Providing additional capacity was essential to delivering on order commitments. Most importantly, given the volumes of the … Continue reading
August 12, 2019
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You’re probably familiar with our standing descriptive and discrimination panels (if not, click here), but did you know that we also offer semi-trained consumer panels and in-context panels? Lately, these panels are very much in demand as manufacturers seek deeper … Continue reading
July 10, 2019
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The future looks bright for Tate & Lyle’s low-calorie sugar, Allulose. “Ever since the FDA decided to exclude Tate & Lyle’s super low-calorie sugar, Allulose, from the total and added sugar declarations on the Nutrition Facts panel, manufacturers across categories … Continue reading
June 25, 2019
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If you’re heading to the ESOMAR Client Summit in NYC this week, we’d love to catch up with you. We’ll have a tabletop exhibit so please pop by to say hello! Or, reach out and we’ll arrange a time for … Continue reading
June 11, 2019
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Need to know how your product stacks up against the competition and why one product is preferred over another? Category appraisal can answer those questions. Category Appraisal combines consumer product testing with detailed product characteristics from our descriptive panel. It’s … Continue reading
May 29, 2019
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Here’s an interesting article about supertasters and how their preferences in other food categories could be used to help them choose wines. While it’s truly a fun marketing approach – who wouldn’t want to discuss chocolate and coffee preferences over … Continue reading
May 13, 2019
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We sometimes hear from our clients that they know they should “do sensory research,” but they are not quite sure how it fits or what it does. So for those of you who are also wondering about it, here’s our … Continue reading
March 26, 2019
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If you’re heading to Quirks Chicago next week, please stop by and visit with us. We’ll be at Booth #802, co-exhibiting with our sister brand, Blueberry.