July 22, 2020
by ISR
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One area that sensory research can help with is in understanding and quantifying product enhancements. In this case study, our client, a consumer healthcare manufacturer, wanted to improve the swallow-ability of one of its pills. Background Our client wanted to … Continue reading
June 24, 2020
by ISR
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We’ve been successfully conducting virtual sensory research for several months now, and many clients are asking what’s our secret sauce? And, can we make it work for them? An individual consult is best for determining applicability, but here are the … Continue reading
June 2, 2020
by ISR
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With the population’s increased awareness of the health and nutritional benefits of food, many of our clients are seeking to reduce sugar in their products. In this case study, we helped an ice cream manufacturer identify reduced sugar options in … Continue reading
May 1, 2020
by ISR
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It’s nearly two months into social distancing, and you may be wondering if virtual sensory research can work for you. Recently, we’ve conducted virtual research in several food and personal care product categories. Our key takeaways are that virtual sensory … Continue reading
April 15, 2020
by ISR
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One of the most common uses of sensory research is qualifying a new supplier. Particularly now, when your current supplier may be struggling to keep up with demand, supplier qualification leveraging sensory research may be critical. Here’s a case study … Continue reading
April 8, 2020
by ISR
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Need to conduct sensory research during this extraordinary time? Let us help. Our experienced sensory panel (7 – 10 years’ experience per person!) is working remotely with live training sessions and individual check-ins happening daily. We’ll pack out and distribute … Continue reading
March 18, 2020
by ISR
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Operations Update We are operating as usual, although we are postponing all in-person research for the next few weeks as we await further information. What Solutions are Available While COVID-19 is new to all of us, conducting sensory research online … Continue reading
March 3, 2020
by ISR
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We’re a full-service sensory research firm with our own discrimination and descriptive panels, so you might be surprised to learn that many of our clients actually have their own sensory panels. Client-site sensory panels are pretty common for larger manufacturers … Continue reading
January 16, 2020
by ISR
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We’re celebrating 20 years of sensory research and – would you believe it? – that makes us an old-timer in this industry! So, of course we have to reflect on the last two decades at ISR. What’s changed in sensory … Continue reading
November 12, 2019
by ISR
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So many of our clients have their own sensory panels or want to build their own panel, but building and managing sensory panels can be a burden on already-overworked research teams. That’s where a panel operations partner comes in, but … Continue reading