Category Archives: Uncategorized

Need to know how your product stacks up against the competition and why one product is preferred over another? Category appraisal can answer those questions. Category Appraisal combines consumer product testing with detailed product characteristics from our descriptive panel. It’s … Continue reading →

Here’s an interesting article about supertasters and how their preferences in other food categories could be used to help them choose wines. While it’s truly a fun marketing approach – who wouldn’t want to discuss chocolate and coffee preferences over … Continue reading →

We sometimes hear from our clients that they know they should “do sensory research,” but they are not quite sure how it fits or what it does. So for those of you who are also wondering about it, here’s our … Continue reading →

If you’re heading to Quirks Chicago next week, please stop by and visit with us. We’ll be at Booth #802, co-exhibiting with our sister brand, Blueberry.

Please stop by our booth #105 at Quirks Brooklyn next week. We’ll have fun giveaways, a raffle and some awesome teammates to greet you!

A quick reminder about our capabilities: Sensory research – flexible sensory research leveraging our own expert panels Client-site sensory services – we recruit, train and manage your sensory panel Exceptional facilities – 23 product testing booths, 12 sink booths, commercial … Continue reading →

We recently explored how gender and color impact product perceptions for laundry detergent. Interestingly, we discovered that the main effect was scent-related but that there was a two-way interaction between gender and color.  Although women’s attitudes were not different from … Continue reading →

So many of our clients come up from Manhattan, we thought it made sense to quickly share how easy it is to get here from there! From Grand Central Terminal in New York City: Take the New Haven Line to … Continue reading →