September 27, 2017
I was recently asked this question at Pangborn. Several times! Sensory research, it seems, is beginning to take hold in the apparel industry. Sensory research, however, is not new to apparel. Several large athletic wear companies had have their own sensory research departments for many years.
So, how to use it? There are two types of sensory tests which lend themselves to apparel research: discrimination and descriptive testing.
In the non-finished good form (i.e. when changing fabrics), discrimination testing is useful because consumer respondents or discrimination panelists assess the differences between fabrics, comparing such qualities as softness, stretch, and perceived durability. Fabric swatches can be placed against the face, as well as touched by hand, to make these assessments.
In the finished good form (i.e., when launching a new product or changing an existing one), descriptive testing (often called “fingerprinting”) is used with a group of trained descriptive panelists for a detailed analysis of wearability, identifying key apparel strengths and limitations.
But, why use it? Sensory testing is significantly more affordable and faster than consumer testing, making it appropriate for:
- New product introductions
- Smaller product lines
- Product adjustments
- Fabric changes
- New supplier assessments
Pricing on our Flash Discrimination Testing starts at $3000.
For a case study on the usage of sensory research in the apparel industry, just contact us.
A touch of chill in the morning. Creeping darkness in the early evening. The smell of apple cinnamon at the grocery store.
It’s Fall! (As if we wouldn’t know it, judging by the backpacks, pencils and notebooks many of us just had to purchase for back-to-school).
And so, sweaters donned, we feel compelled to share this Delish article on the pumpkin spice craze.
Pumpkin smoothie milk shake made with pumpkin puree and cream
The best of Fall: pumpkins, gourds and colorful mums
June 21, 2017
We couldn’t resist sharing this up and coming food fav. From Philly.com, the latest trend in dementia dining is healthy finger food. Watermark Retirement Communities (Tucson, AZ) has launched Thrive Dining, an approach created by two Atlanta chefs which grinds entrees and turns them into attractive food that residents can eat by hand.
This is the Thrive Dining version of beef Wellington. The meat is formed into cupcakes and topped with mashed potatoes.
Tasters at the Watermark could compare the original dishes (back row) with the finger-food versions (front). Left to right are French toast with sausage, beef Wellington and cheesesteak.
Fingers or forks, these options look delish and we’re looking forward to the food industry picking up on this trend! (Pun intended!)
June 7, 2017
At ISR, we are a bunch of international foodies! We love to experiment in our kitchens, and we adore dining out and exploring new cuisines. Here, some mouth-watering snaps of our favs:
Korean Bulgogi. Viet Sandwiches. Tongue Tacos. Asian Pulled Pork. Tapas (Spain).
April 27, 2017
Here’s what you missed from the SSP Meeting in New York this week:
7 Takeaways on Global Sensory Research
- Global research is even more complicated than you think. Understand the culture and be aware of translation limitations (sometimes there really are no direct translations). Also, understand available facilities and their limitations.
- What about multiple global data: It is virtually impossible to conduct exact research in multiple countries. Rather, look for universal themes that can tell a story.
- Surprising but significant obstacles to anticipate: Product shipments and ballot / survey translation and understanding.
- Harmonization of research within multiple global sites: Some areas of research can be controlled but other areas cannot. Example – you can control ballot content but may not have control over testing all products or getting consumers with specific specs.
- Reality trumps Theory: Global travelling panels to provide accurate data seems like a good idea, but is not realistically achievable given the availability of panels.
- Obvious but often forgotten: Learn the culture and regulations of the country in which you will be doing research. This avoids potential problems.
- Set the right stage now…and later: Establish research expectations and communicate research limitations upfront. Know your audience and their level of understanding in sensory research and tailor presentations based on audience.
That covers the key learnings. You also missed some delish food, but this blog can’t help with that!
Don’t forget that we offer Global Sensory Solutions. Check out ISR Global Solutions data sheet for more information.
April 19, 2017
As you can see from a recent trip to New York City. Images included: Park Avenue, a lovely uptown sidewalk café and Central Park.
March 29, 2017
Sometimes it can seem like a very small world (such as when you run into a high school friend at an airport on the other side of the country!). Other times (for example, international sensory research), the world can seem overwhelming and complicated. Fortunately, international sensory research just got a little easier with our Global Sensory Solution.
The ISR Global Sensory Solution provides a single-point-of-contact for a complete sensory research solution across four continents.
Leveraging our network of ISR-certified sensory research agencies, ISR develops and manages your entire sensory research project:
- one cohesive sensory research report
- standardized panel management including lexicon creation and training
- state-of-the-art sensory research facilities
- Harrison, New York
- Shanghai, China
- Sao Palo, Brazil
- Paris, France
The world is a surprising and amazing place. Let’s take your sensory research global.
February 28, 2017
Truth be told we haven’t had many cold days up here in the Northeast where ISR is located. But, we have had enough for us to appreciate belly-warming foods on a snowy day. Below some yummy Korean chicken soup, toasty raisin bread and classic tomato soup.
February 22, 2017
The world moves fast…Yes, we realize that is an understatement. But, the reality is, as sensory researchers, we have to help our clients keep up. We know they need answers right away, and that’s why we introduced Flash Discrimination Testing.
Flash Discrimination Testing enables up to 6 products to be screened simultaneously with full results in as little as 48 hours. Project lead times are just 5 business days, and pricing starts at $3000.
How’s that for fast? 🙂
Need more info? Here’s our Flash Discrimination Testing Data Sheet or just contact us.