Located just outside New York City, we are nationally-recognized, full-service sensory research organization, providing sensory research solutions, sensory panel administration, and sensory testing facilities.

We are one of the most experienced scientific sensory research organizations in the nation with more than fifteen years’ working with apparel, beauty, beverage, food, household care,  and personal care manufacturers from across the United States and around the globe.

Our approach links established sensory and scientific methodologies with strict quality controls at the facility and panel level
to provide reliable research results for confident decision making.


We have worked in sensory science for many years, and like many industries, sensory science has expanded in unexpected and surprising ways. Yet, through it all, the foundation of quality sensory research remains the same:

  • consistency in panel training
  • integrity in research design
  • exceptional sensory facilities
  • impeccable research execution

We combine these foundational tenets with personalized attention and superior client service
to deliver meaningful research and actionable solutions.


Our clients include national and international manufacturers and providers in the food, beverage, personal care and household care industries. Please contact us for a client recommendation.


The Institute for Sensory Research (ISR) is one of the most experienced sensory research organizations in the country.  It is directed by Avishan Amanat, a 20+ year veteran of sensory sciences with a strong background in consumer packaged goods, and is owned by Reckner, a U.S.-based market research leader providing healthcare fieldwork, facilities and market research services for more than 25 years.

ISR also partners with its sister company, Blueberry, a full-service market research firm specializing in consumer sensory and marketing research for the product pipeline.  ISR and Blueberry often collaborate to bridge the gap between the consumer and sensory landscapes.

We invite you to begin a conversation with us.

Our Team

AVISHAN-bio-(WP)Avishan is the Director of ISR. She has 20+ years’ experience in sensory and consumer research, specializing in descriptive and discrimination research. Prior to heading up ISR, Avishan worked in sensory sciences for an internationally-recognized consumer products company. With her extensive background in sensory science for manufacturers, Avishan brings a realistic and holistic perspective to the research process. She understands the product development cycle and applies rigorous methodology in designing and executing high-quality research. Avishan holds a B.S. in Nutritional Sciences and an M.S. in Sensory and Food Science from Rutgers, the State University of NJ. She is affiliated with Institute of Food Technologists, the Society of Sensory Professionals, and Cosmetic Executive Women.


DAVID-bio-(WP)David is President and co-owner of the company. David has 20+ years’ experience in market research and has held several positions within the company. From part-time Mall Interviewer during college to Chief Information Officer, David’s diverse responsibilities within the organization enable him to understand client and operational needs from multiple perspectives. Prior to leading Reckner, David was a manager in the music business, where he oversaw the production of more than 30 albums, 6 music videos and numerous concerts and tours. David is a member of the Pharmaceutical Market Research Group (PMRG) and CASRO (Council of American Research Survey Organizations).


PETER-bio-(WP)Peter is Senior Vice President of Innovation and co-owner of the company. Peter has 20+ years’ experience in market research across various industries and functions. During his career, Peter has worked in account management, operations management, IT, and data processing ith an expertise in technology-based research. Peter has extensive experience surveying a wide range of audiences across a variety of methodologies and geographies, both in the US and internationally. He has collaborated with clients on project design and methodology to provide the most insightful results. Peter is a member of CASRO (Council of American Research Survey Organizations) and the Pharmaceutical Market Research Group (PMRG).


GINA-bio-(WP)Gina is Senior Vice President for Reckner Research Facilities and Research Operations. Gina has more than 30 years’ experience in the research industry, with extensive knowledge and expertise on the data collection side of the business, working with healthcare, pharmaceutical and consumer clients. In addition, Gina also spent several years working as a field director for a full-service, medically-focused research firm. Gina has extensive experience in both qualitative and quantitative research logistics which enables her to lead her teams in creatively and successfully completing projects for all of Reckner’s clients.


PETE-bio-(WP)Peter has more than 20 years’ market research experience. Peter oversees business development and key client relationships, in addition to supervising the operations teams at all locations. He has extensive experience in all modes of recruiting, field management, study execution and physical plant design. Peter provides high-touch service to his clients, taking the time to understand their unique situation and goals. This approach ensures a successful project and positive experience in any facility.


Claudia manages the Harrison facility and has worked in the market research industry for more than 20 years. With extensive experience across multiple research settings, Claudia has served in management roles in mall research, shopper labs and private research facilities. Her past responsibilities include facility execution for all qualitative and quantitative research, staff management, programming and database management.


IMELDA-bio-(WP)Mely provides operational expertise and excellence across all sensory research elements. A ten year veteran of sensory research, Mely possesses a behind-the-scenes knowledge of study execution which makes her an invaluable asset to all of her projects and clients. She has extensive experience across industries and methodologies.


YVONNE-bio-(WP)Yvonne brings nearly two decades of sensory research knowledge to her clients.  With experience as a Recruiter, Client Support, Technician, and Sensory Panel Leader, Yvonne understands all elements of sensory research, with extensive experience in panel training and management.  Her passion for sensory research protocol and interest in sensory attributes is evident throughout her projects.  She approaches and maintains projects with exceptional attention to detail, and her professional, pleasant demeanor makes working with her a seamless process.