Our Story

Founded in 1990, The Institute for Sensory Research (ISR) is one of the most experienced and trusted sensory research organizations in the country.  We provide a comprehensive suite of sensory solutions, from client-site research and panel management to in-context and consumer sensory research to trained sensory panels.

Our methodologies address sensory research needs across the product life cycle, whether that’s flash sensory, sensory diagnostics or sensory benchmarking.

ISR is owned by Reckner, a U.S.-based market research leader providing healthcare fieldwork, facilities and market research services for 30 years.

We also partner with our sister company, Blueberry, a full-service market research firm specializing in marketing and consumer sensory research.  ISR and Blueberry often collaborate to bridge the gap between the consumer and sensory landscapes.

Our Approach


No matter what your sensory research goals are, we partner with you to complete the project on your terms.  We happily work within your established protocols, or we will design protocols specific to your project.


Our sensory solutions are designed to your specific needs. From creating specialty panels to re-training existing ones, from complex sensory to hybrid consumer-sensory research, our custom sensory solutions enable confident decision making.


We recognize the necessity of acquiring insights in a timely and efficient manner.  We work within your timelines and budgets to deliver agile research solutions that result in insights that are meaningful, powerful and actionable.


We believe that quality sensory work depends on consistency in panel training, integrity in research design and impeccable research execution.  We combine these beliefs with personal attention and superior client service to deliver accurate results for confident decision-making.


Our clients include national and international manufacturers and providers in the food, beverage, personal care and household care industries. Please contact us for a client recommendation.

Meet Our Team

We invite you to begin a conversation with us!



COVID-19 Operations Update
We are operating as usual. Sensory research services, including descriptive, discrimination and semi-trained consumer panels, are all available remotely. Please contact us to discuss your specific needs.