Here’s what you missed from the SSP Meeting in New York this week:
7 Takeaways on Global Sensory Research
- Global research is even more complicated than you think. Understand the culture and be aware of translation limitations (sometimes there really are no direct translations). Also, understand available facilities and their limitations.
- What about multiple global data: It is virtually impossible to conduct exact research in multiple countries. Rather, look for universal themes that can tell a story.
- Surprising but significant obstacles to anticipate: Product shipments and ballot / survey translation and understanding.
- Harmonization of research within multiple global sites: Some areas of research can be controlled but other areas cannot. Example – you can control ballot content but may not have control over testing all products or getting consumers with specific specs.
- Reality trumps Theory: Global travelling panels to provide accurate data seems like a good idea, but is not realistically achievable given the availability of panels.
- Obvious but often forgotten: Learn the culture and regulations of the country in which you will be doing research. This avoids potential problems.
- Set the right stage now…and later: Establish research expectations and communicate research limitations upfront. Know your audience and their level of understanding in sensory research and tailor presentations based on audience.
That covers the key learnings. You also missed some delish food, but this blog can’t help with that!
Don’t forget that we offer Global Sensory Solutions. Check out ISR Global Solutions data sheet for more information.