What’s Color Got to Do With It?

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We’ve all heard about the importance of color in marketing and branding and we probably have our own assumptions about what mood or tone each color brings. But, what does the research say? This article from Entreprenuer highlights the findings of several color studies, including color preferences by gender and misconceptions about color.  And, it reviews the importance of color naming (aka, why “we love mocha but hate brown”).

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