A Comparison of Snack Bars Using Flash Profiling

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Companies need to get to market faster. Shrinking product development time lines require quicker sensory methodologies with meaningful results to guide the scientist during the product development stages.

Descriptive Analysis is a qualitative and quantitative method widely used in sensory evaluation. However, it is an expensive and lengthy method which requires a consensual lexicon creation on the product category and training an expert panel on evaluation
procedures. This process could take weeks to complete depending on the type of product used.

Flash Profile is a quick sensory method that assesses the relative position of products. It is a comparative procedure derived from Free Choice Profiling where the panelist chooses his/her own attributes to evaluate a set of products and ranks them on the chosen descriptor.

Take a look at our poster to see what we recently did for the Snack Bar Category.

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